What Is AFrame?

AFrame is a customizable Transaction Management and CRM platform (T/CRM) built specifically for real estate professionals. It brings your contacts, listings, contracts, and transactions into one powerful system designed to create clarity, consistency, and control.

Trusted by high-performing TCs, agents, and teams who operate at scale. Discover why professionals who treat their business like a business choose AFrame.

Trusted By

Built for Real Estate Professionals

Top transaction coordinators, agents, and brokerages rely on AFrame to manage complex pipelines and growing teams. It is built for professionals who treat their business like a business.

One Platform. Total Control.

AFrame simplifies transaction management so you can spend less time chasing details and more time growing your business.

Organized Workflows

Organized Workflows

Repeatable, deadline driven processes that keep every file moving and every step documented.

Expert Transaction Management

Expert Transaction Management

Manage listings, contracts, documents, and workflows inside a system built specifically for real estate.

Powerful CRM

Powerful CRM

Organize contacts, track opportunities, and prospect with structure and clear ownership.

Meaningful Analytics

Meaningful Analytics

Measure production, pipeline, and performance with real time visibility across your team.

Client Portals

Client Portals

Keep your agents, buyers & sellers informed through every step of the way, giving access to important files, listing activities, showings/feedback, and contract dates.

Powerful Customizations

Powerful Customizations

Configure roles, permissions, templates, merge fields, and team specific settings to fit your operation.

Integrations

Integrations

Connect your communication tools, publish key dates to calendars, and extend the platform through API or Zapier.

Built For Teams

Built For Teams

Built from the ground up for multi user teams with defined ownership and shared visibility.

Questions? We’ve Got Answers

Find quick answers to common questions about features, setup,
integrations, and support, so you can get started faster.

What is a T/CRM?

T/CRM stands for Transaction Management plus a CRM. Most platforms focus on one or the other. AFrame combines both, so your contacts, listings, contracts, and pipeline live inside one connected system.

Can I customize workflows to match my process?

Yes. Customize task templates, attachments, dates, emails, and custom fields to reflect how you actually operate. AFrame adapts to your business, not the other way around.

Do you offer data migration or onboarding support?

Yes. We provide import templates for contacts, transactions, and tasks, along with personal onboarding sessions to ensure a smooth transition from your existing platform.

Does the trial include full access to the platform?

Yes. Your trial includes full access to the platform so you can experience how AFrame works in real conditions. Build workflows, add users, test portals, explore analytics, and evaluate integrations without limitations.

How long does it take to get set up?

It depends on your complexity, but most users get operational quickly. Every account includes best practice templates so you can start immediately, plus one-on-one onboarding, an extensive knowledge base, and a vast video library to guide you.

How is AFrame different from other transaction management programs?

AFrame was built by professionals who understand real estate operations at scale. It is structured, practical, and designed for teams who treat their business like a business.

Do you offer discounts for larger teams?

Yes. Pricing is tiered, so as your team grows, your cost per user becomes more efficient. Check out our pricing page to see what price breaks you can take advantage of.

What kind of support do you provide after launch?

Support is fast, knowledgeable, and real estate focused. Our team understands both the platform and the operational realities of transaction management.

What Our Clients Say

Hear how transaction coordinators and agents use AFrame to save time, stay organized, and grow their business.

Hands down, we would recommend over other platforms on the market – there just isn’t a better value out there.

Jeremy Vallery-WatsonTransaction Coordinator (Blue Transaction Services)

AFrame has been a game changer. Our processes are more streamlined and it is saving us precious time!

Nikki ForrestTransaction Coordinator (Integrity Homeselling Team)

It’s the backbone of my business.

Carmen DiPentiAgent (Compass)

AFrame has made my job so much easier and smoother. I work with a team of 9 and we all LOVE it!

Jackie SmithTransaction Coordinator (Keller Williams)

When you are helping multiple agents at a time and working on multiple transactions all at once, AFrame makes sure we don’t drop the ball!

Marisa StockwoodTransaction Coordinator (Compass)

Our team has tried several CRM’s, and AFrame is the most user-friendly and comprehensive.

Ann StewartTransaction Coordinator (Compass)

Not only is the support and customer service refreshingly timely and helpful, the usability is the best I’ve found.

Kelli MacateeAgent (Compass)

It’s super user friendly and intuitive and has made such a difference in our ability to keep organized with our past and current files and access info quickly and easily.

Chad HauerManaging Broker (Keller Williams)

As with any new system or tool, getting it up and running can be a painful process. The AFrame staff personally helped me get my data imported correctly, and their initial tutorial made the process a breeze.

Jonathan ThayerAgent (Compass)

Its a valuable tool to help us run our business rather than feeling like our business is running us.

Clay SmileyAgent (Compass)

It is my personal secretary telling me daily what my tasks are and what I have coming up. With how busy this office is, I can’t imagine life without it. Anyone who doesn’t use it—is not utilizing their time efficiently.

Molly HeinoldTransaction Coordinator (Coldwell Banker)

AFrame is a unique platform different from the rest. It has helped me manage tasks and manage my team pipeline so i can make important decisions in my business.

Nathan PetrosianAgent (Realty One Group)

We have 3 agents & 2 assistants closing consistently 100+ transactions per year. Before AFrame, we tried several other real estate solutions, but all were lacking in some way. AFrame is finally a tool that does everything we need. There is absolutely no better real estate solution available.

Tim MoldenhauerAgent (Re/Max)

Literally once a month we get an email from one of our clients thanking us for our professional and consistent communication. AFrame is the one tool that finally helps us ensure outstanding customer service. I’m not sure how we managed without for all these years.

Ryan StreiffAgent (Dave Perry-Miller Real Estate)

We have 3 agents & 2 assistants closing consistently 100+ transactions per year. Before AFrame, we tried several other real estate solutions, but all were lacking in some way. AFrame is finally a tool that does everything we need. There is absolutely no better real estate solution available.

Tim MoldenhauerAgent (Re/Max)

As with any new system or tool, getting it up and running can be a painful process. The AFrame staff personally helped me get my data imported correctly, and their initial tutorial made the process a breeze.

Jonathan ThayerAgent (Compass)

Articles That Help You Work Smarter

Learn best practices, time-saving strategies, and product updates created to support transaction coordinators and agents every day.

We’re here to help anytime

Reach out to our team for product questions, support,
or general inquiries, we’re always ready.